Lulu has specialised in developing bands through management, PR and booking over the past 5 years, and now wants to collaborate with other music industry moguls to educate and inform bands and aspiring industry as to how everything works. She was recently long-listed in Music Week’s 30 Under 30, and spoke at Global Rock Summit in Los Angeles back in April. The Incendia Insights event and its speakers currently feature the likes of In De Goot Entertainment, Red Essential, Sony Music, Kerrang! TV, Napalm Records, ASYLUMseventy7, Metal Hammer, Hold Tight PR and more! All of the featured guest speakers are actively contributing to a healthy music industry, and are currently working with developing artists on a daily basis.

Current speakers announced:

Lulu Davis- Incendia Music, Founder (Host)

Eleanor Goodman- Features Editor, Metal Hammer

Hannah Gillicker- Account Manager (Broadcast/Online), Hold Tight PR

Alex Berry- Label Manager, Red Essential

Tye Hunter- Digital Operations, Sony Music

Mark Adams- Music Director at Box Plus Network (Kerrang! TV)

Wally Van Middendorp- In De Goot Entertainment/Napalm Records UK

Liam Spencer- The Daily Dischord Agency (Empire, Press to Meco, Now, Voyager)

Tom Lynam- Kontraband Merch (Bring Me The Horizon, Pvris, Enter Shikari)

Mark Leary- ASYLUMseventy7 (Graphic Design for Earache Records and Incendia)

Paul Matthews- Producer/Engineer, Paul Matthews Music Production (I Am Giant)

Daniel Andrew- A&R, Metropolis Studios/Publishing

Speaking of the event, Lulu says “I want to utilise this opportunity to have a wealth of bands, industry and even music fans collaborate, network and become educated about the inner workings of the current music business. As a constantly evolving industry, it’s important for bands to know how to make that transition from doing music as a hobby, and turning it into a career. I want to include those who are currently active and enthusiastic in working with developing bands involved, rather than focusing on industry who although have done really commendable things with huge artists, aren’t necessarily relevant or accessible to the current day band. I’ve been to conferences where really famous managers and agents have spoken about their past experiences, but when it comes to speaking about the current state of the industry, aren’t necessarily up to date or even aware about the trials and tribulations bands of the current age face. It’s important to open up these opportunities for the next generation of the entire industry, or we face not being able to move forward. I really hope bands capitalise on this opportunity to be well informed and be put directly in touch with active industry, as this is predominantly for them.”